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At FilterTime, we believe clean air shouldn’t be complicated. But our journey to helping homeowners breathe happy didn’t start in a lab or a corporate office—it started on the racetrack.
That’s right—FilterTime was founded by a NASCAR driver who spent years perfecting performance, precision, and reliability on the track before bringing that same mindset into your home. Here’s how our story began and how it’s helping families across America enjoy cleaner, healthier air without the hassle.
From the Racetrack to Your Living Room
FilterTime was founded by NASCAR driver Blake Koch, who spent over a decade behind the wheel chasing speed and perfection. After retiring from full-time racing, Blake wanted to build something that helped people in a more personal, everyday way.
Like many homeowners, he realized that replacing air filters was one of those small but important tasks that always seemed to get forgotten—until it caused bigger issues like poor air quality, high energy bills, or system strain.
That’s when the idea for FilterTime was born: to make maintaining clean air as simple and dependable as a well-timed pit stop.
A Partnership Fueled by Passion
Blake teamed up with NASCAR legend Dale Earnhardt Jr., who shared his vision of turning convenience and performance into something every household could benefit from. Together, they brought the same precision and dedication that define the sport of racing into a smarter, simpler way to manage home air filters.
Their goal was straightforward: create a service that’s fast, reliable, and built with the same quality you’d expect from a top-performing race team.
The FilterTime Difference
At its core, FilterTime is about keeping your home—and your family—running at peak performance. Just like a race car needs clean filters to perform efficiently, your HVAC system needs them too.
When you subscribe to FilterTime, you:
- Get high-quality filters delivered right when it’s time to replace them.
- Never have to remember your filter size or replacement schedule again.
- Keep your HVAC system efficient and your energy bills lower.
- Enjoy cleaner, fresher air for you, your family, and even your pets.
No guesswork. No hardware store trips. Just automatic deliveries and cleaner air that helps you breathe happy year-round.
Built in the USA. Backed by Heart.
Our filters are made right here in the United States and shipped directly from our facility in North Carolina. Every order is packed with care by a team that values quality, reliability, and customer experience above all else.
It’s that same dedication to performance and trust that started on the track—and continues in every home we serve today.
Drive Your Home Toward Cleaner Air
From NASCAR pit stops to living room comfort, FilterTime was built to keep things running smoothly. When it comes to clean air, performance, and reliability, we’re proud to bring the best of the track into your home.
Use code SAVE15NOW to get $15 off your first air filter order and start your subscription today at FilterTime.com.
It’s time to give your home the same high-performance care that keeps champions racing—and your family breathing happy.
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